The iCAUR V23 2026 takes center stage under a dynamic laser display, setting the tone for an electrifying launch night.
Launch Overview
On January 30, 2026, Origins Studios proudly took part in delivering a full-scale event experience for automotive brand Chery, celebrating the official launch of the highly anticipated iCAUR V23 2026. The event was expertly organized by YNext Creative, bringing together innovation, entertainment, and immersive brand storytelling into one unforgettable evening.
A Full Creative & Production Experience
For this major automotive launch, Origins Studios was entrusted with managing multiple creative and technical aspects of the event. Our team handled the media production, production design, and contributed significantly to shaping the overall event flow to ensure a seamless and engaging experience for guests, partners, and stakeholders.
From conceptual visual direction to execution, our goal was to create an atmosphere that reflected the futuristic and premium identity of the newly introduced vehicle. Every visual element, stage design, and media presentation was carefully crafted to align with Chery’s brand vision while elevating audience engagement throughout the event.
Media Production
Event visuals and media deliverables designed to support storytelling and key moments.
Production Design
A dynamic environment crafted to highlight the iCAUR V23 2026 reveal and brand presence.
Event Flow Support
Segment timing, transitions, and behind-the-scenes coordination for a smooth program journey.
Strategic Production Design & Event Flow
Our production design team focused on creating a dynamic and visually captivating environment that highlighted the vehicle’s innovative features and modern design philosophy. This included coordinating stage visuals, digital media assets, and presentation materials that complemented the product reveal moment.
In addition to design execution, Origins Studios also assisted in structuring the overall event flow. This involved coordinating timing between segments, ensuring smooth transitions between presentations, performances, and the product unveiling, as well as supporting behind-the-scenes production logistics. The result was a cohesive event journey that maintained audience excitement and attention from start to finish.
Seamless Event Journey
Elevating the Atmosphere with Live Entertainment
To further enhance the event’s energy and audience engagement, the launch featured a special live performance by renowned local artist MESA. His performance added a vibrant entertainment dimension to the event, helping bridge the excitement between program segments and creating memorable moments for attendees.
The collaboration between live entertainment and brand presentation played a key role in delivering a well-balanced event experience that felt both celebratory and sophisticated.
When entertainment meets storytelling, the brand experience becomes unforgettable.
Collaboration That Drives Excellence
This event showcased the strong collaboration between Origins Studios, YNext Creative, and Chery. By combining strategic planning, creative direction, and technical expertise, the teams successfully delivered an event that not only introduced a new automotive innovation but also reinforced brand prestige and audience connection.
Looking Forward
At Origins Studios, we continuously strive to push creative and production boundaries. Being part of the iCAUR V23 2026 launch represents another milestone in our journey of delivering impactful event experiences and high-quality creative solutions for our partners.
We remain committed to helping brands bring their visions to life through innovative storytelling, immersive design, and seamless production execution.
Planning a Launch or Brand Event?
Let Origins Studios help you deliver an event experience with strong storytelling, premium visuals, and smooth execution.
